ADVERTISING

Mon 29 Oct 2007

Watford FC prides itself as a community club with an International focus. Our fans are passionate, loyal and committed, and act as ambassadors for all that we do. It is the same for us as it is for those who we work for.

Our vision and belief, is that Watford FC delivers to both National and International Companies as well as local business and communities - providing the necessary resources that motivate us all into winning partnerships.

The targeted packages enclosed are designed to give you the most effective ways of driving your businesses forward, maximising sales and awareness, and providing you with the tools to deliver your message.

It works - and we are always looking for new and exciting ideas to push the boundaries even further?

We have various powerful club-run media existing at the stadium on matchdays, which can be utilised as solus opportunities or linked seamlessly into complete, integrated campaigns:

Perimeter advertising (TV or crowd-facing)
Concourse Posters
Giant Screen advertising
Match Programme

There are also opportunities for non-matchday events, conferencing, wedding receptions, parties and business lunches.

As in the beautiful game, it's about getting results. Watford FC continue to deliver the best possible facilities and specific advertising and sponsorship packages, in order to provide you with the results that you need.

Together, we can make it happen.

Perimeter advertising:

Pitch perimeter advertising is widely accepted as one of the most effective ways to get your products or services to an audience, and has the added benefit of delivering national and international exposure via Watford FC's frequent television broadcasts.

In addition, crowd-facing boards are a perfect and cost-effective way to get into the field of vision of the hundreds of thousands of spectators who attend Watford matches throughout the season.

Type

Area

Row

Site no.s

Cost

TV-arc sites - front row

Main Stand

A

1-17

£ 5000

Pitch Facing

Vicarage Road

B

8-13

£ 3000

B

1-7

£ 3500

Rookery Stand

C

1-3

£ 3000

C

4-13

£ 3500

TV-arc sites - second row

Main Stand (NEW rotating advertising boards)*

AA

1-18 (5 metres)

£ 1500

1-18 (4 metres)

£1250

Pitch Facing

Non-TV sites

Pitch Facing

Rous Stand

D

All

£ 1750

Crowd-facing

Main Stand

AAA

Full-size

£ 800

Half-size

£ 450

Rookery Stand

CC

Full-size

£ 800

Half-size

£ 450

*Price includes production (Rolling boards only)
All other prices exclude Vat, design and production costs.
Based on 23 Championship matches.

Concourse Posters:

Concourse Posters are a powerful medium specifically designed to create and maintain brand awareness and attract sales.

They can also be used as a medium to deliver information, specific attractions or events, or as a way to introduce your services to our supporters.

There are two areas within the Stadium - The Rookery and Rous Stands - that are available for concourse advertising and your message will be seen by hundreds of thousands of fans throughout the season.

The posters will remain in place throughout the season (unless specific packages are purchased), and include non-match days, so are also viewed by our conferencing clients, and by visitors on all non-match day activities.

The posters are A1 (594mm x 841mm) in size, and are also available in half-size and quarter sized packages.

Concourse advertising is a real cost-effective, long-term advertising option, and delivers every time.

Area

Size

Cost

Rookery and Rous Stand concourses

A1 (594mm x 841mm)

Season

£ 1,200

5 matches

£ 350

10 matches

£ 750

1/2 unit - Season

(A2 size)

£ 650

¼ unit - Season

(A3 size)

£ 300

Notes:
- All prices exclude design and production costs
- All prices exclude VAT

Giant screen Advertising:

Watford FC has the facility of a fantastic giant in-stadium screen. It measures 6.4 m wide x 4.8m high, constantly attracts the eye, and broadcasts high-profile advertising to around 20,000 supporters per match, hundreds of match-day corporate guests, and works for both businesses and fans- making it an extremely powerful advertising and information tool.

The screen is generally 'on air' for around 4 hours on match days, giving you close to 100 hours of exposure to over 400,000 people over the course of a season.

Category

Type of advert/message

Cost

Business

3, 20/ 30 second slots during the game: 2 before the game, 1 at half time

£ 350

Birthdays, messages etc

Static messages (max 15 words)

£ 25

Notes:

- Beta SP/ Digi-Beta format only.
- Private individual messages to appear a minimum of three times.
- All prices exclude VAT & artwork

Matchday programme:

Advertising in Watford's matchday programme, is a proven way to promote your organisation's services, products and values to our growing army of supporters.

It also presents an excellent opportunity for you to maximise the impact and reach of your campaign. Perhaps by offering special product Promotions thereby increasing brand loyalty or Offering competitions or money-off vouchers, 2 for 1 deals or even web, text or mobile services.

We will work with you to create a highly effective Advertising campaign that delivers an excellent Return on investment.

Our programme was read by over 300,000* fans last season and is one of the most popular products of its kind.

(Indications for 2006/07 show a 45% increase in sales, year-on year).

As well as full season deals, there are also half, and single insertion opportunities.

Size	Term	Cost
Full-page	Seasonal	£ 6650
	Single insertion	£ 350
Half-page	Seasonal	£ 3500
	Single insertion	£ 280
Full-page	Half-season (12 games)	£ 1800
Half-page	Half-season (12 games)	£ 1000

Quarter-page	Seasonal	£ 1850
Quarter-page	Single insertion	£ 74

Seasonal advertising includes a priority booking facility for all Cup ties. All prices exclude VAT and artwork. All artwork must be received at least one week before deadline. Figure based on 05/06 season, average of 3 readers per copy over 25 games.

For further information please contact our corporate sales team who will be happy to talk to you through the packages available.

Email: sales@watfordfc.com

Tel: 01923 496271 or 01923 496273